Facial recognition software for Cows


What kind of world are we living in now? As it turns out, a changing kind.  Just imagine, the next generation of kids may grow up not knowing much about pennies.

So much has changed over the course of my career. No joke: feedlots can now use facial recognition software to identify individual cows to track their weight and food consumption. Also not a joke: Amoco Production Company employed skilled draftsmen to hand plot monthly lease production values on graph paper so that I and the other petroleum engineers could hand draw decline curves.

Here is what I got wrong: I never thought that the world would change as much in my life as it has. For the first time in our lives, we have access to unlimited and inexpensive cloud computing and storage.  A data center is about to be tested on the Moon to take advantage of the super low cooling temperatures. Wow.

There are new realities in the digitized oilfield. Now, we can digitally obtain all the information we need faster and on demand.  Avenirre, a software company that I co-founded takes advantage of all of this and more.

Change is constant, and we are better off for it.


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